Insights and ideas from the team at Object Edge
The arrival of COVID-19 has impacted all of our workflows. For many businesses, this means transitioning your business model to embrace contactless technologies with tools like curbside pickup and self-service.
In a rapidly shifting landscape, how can companies achieve successful digital transformation? Don’t focus solely on technology, commit to a future-focused operating model, or a digital operating model.
You’re probably familiar with sales funnels. Simply put, sales and marketing funnels are action paths. Yet while the sales funnel concept is applicable across many industries, a B2B eCommerce funnel has some nuances that set it apart.
The global pandemic has disrupted how manufacturers do business. For manufacturers, the effects are forcing a change in the day-to-day as resellers/distributors close. To survive, how can manufacturers keep customers with a D2C strategy?
As businesses, for years we’ve leveraged two primary forms of fulfillment (and several specialty offshoots): in-store and delivery. Now, thanks in part to a global pandemic, curbside pickup is about to join these two fulfillment models.
As customers become educated and aware, curbside pickup is becoming a customer expectation alongside the more traditional ways of customers get their orders. For businesses, curbside pickup offers benefits: getting people to the stores, red
Design systems are increasingly popular among brands, and with good reason: they save time, money, resources, and result in superior customer experiences, which are directly linked to increased revenues.
Looking for a modern, headless eCommerce solution? Elastic Path commerce can help you scale and grow your digital business. Learn about the five key things you should know when moving to Elastic Path.
Developing user stories - or an informal, natural description of your customer’s potential online journey - can help guide the development of your user experience, product management, web design, and more.
Start by doing what's necessary, then do what's possible.